She has Co-Chaired Slow Food Boulder County, been a member of the CTO and Dept. Kuvy is very active in the non-profit world, including serving as President of Pollination Planet, and as a board member of both Les Dames D’Escoffier and the World Food Travel Association. ROOT is a seasoned and award-winning marketing, PR and branding firm defined by their downright devotion to good food – to those who grow it, make it, sell it and bring it to life – and by a shared passion for helping better brands thrive.
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She’s been helping shine a spotlight on exceptional food and beverage companies and organizations for more than twenty years.Īfter a decade working in radio, newspaper and TV as a writer, announcer, producer and promoter, an obsession with good food prompted her to create ROOT Marketing & PR in 2001.
Her favorite healthy food to make is watermelon with a lime and fish sauce dressing, garnished with peanuts and basil. When she’s not brainstorming strategy or honing in on media placement opportunities for her clients, she can be found camping, cheering on the Tar Heels, experimenting with new recipes and hanging with her cats.` Alongside Kuvy, she earned two PRSA Colorado awards in 2021 for work on Boulder County Farms Market and ChefReady virtual kitchen. and beyond, including The Plant Based Seafood Co., Savory Spice, Table22, Birdcall Motherlove Herbal Company, Boulder County Farmers Markets, Naturally Boulder and others. Today, she’s fulfilling her dream in Colorado by representing some of the finest good food businesses in the U.S. During her time there, she managed two PRSA winning campaigns, one in content marketing and one in crisis management. She creates and implements award-winning PR campaigns with a heavy focus on strategic media relations and compelling content.Īfter graduating from the University of North Carolina at Chapel Hill with a dual major in journalism (PR sequence) and political science, she was the lead content specialist and an account manager for a full-service communications firm in Atlanta. Emily was drawn to PR from her desire to support the small businesses who create the foundation of strong communities. Senior PR Account Manager Emily Tracy has nearly a decade of experience in food, beverage and hospitality PR. In her spare time, Heather can be found hiking, skiing, traveling, writing, reading or in the kitchen creating heart-healthy, gluten-free dishes and recipes with her friends, family and community. She has worked for top national brands such as the Aspen Institute, Alfalfa’s Markets, Udi’s Gluten-Free Foods, thinkThin, McDonald’s, Wild Oats Marketplace, the Boulder International Film Festival, the Denver Film Festival and the National Restaurant Association – to name a few.Ĭollins is passionate about being a part of the greater good that evokes positive change in our food systems, climate, education, and social initiatives that support healthy lifestyles. As a former TV reporter and news anchor in Nebraska, Heather gets to the message quickly while having fun. She has successfully steered communications for restaurant launches in Denver, Omaha and Maui. In addition to working in the natural products industry, Collins has collaborated with culturally focused, purpose-driven organizations in art, film, food, and the literary arts.
Heather Collins, Senior PR Account Managerįor nearly two decades, Heather Collins has built effective marketing and communications strategies for food brands, restaurants, events, and organizations.
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